Max Straßer
Executive Creative Director

Turning creativity
into a growth engine.

60+ creatives led • 35M+ won and retainedI turn fragmented teams, content and campaigns into scalable systems that drive growth – while making sure that creative excellence shows up in the work.High impact. Low ego.
Serious about the work.
Easy to work with.

02. E.ON: It‘s on us | TeamBBDO

BUILDING A PLAYMAKER.

Turned fragmentation into one direction.Led a multi-agency ecosystem and created »It’s on us« — establishing a platform aligning brand, campaign and experience across Europe.Scope
– E.ON SE pitch-win lead agency
– Platform: “It’s on us”
– Brand positioning & rebranding
– Internal activation
– Pan-European campaign
– TVC with Christoph Waltz
– UK & DE rollout
– E.ON Next experience
– Energy Days live communication
– E.ON Brandtype developmentImpact
– Consistent narrative across markets
– Alignment of teams & partners
– Overfulfilled KPIs
– Multi-million European rollout

02. INTERONE x PROXIMITY

BRAND TRANSFORMATION

Initiated and led the creation of a unified brand system — aligning organisation, culture and output.Turned a forced merger of Proximity Technology and interone into a single brand foundation connecting the disciplines: technology, creative and experience.Scope
– Brand strategy & positioning
– Visual identity system
– Cultural alignment & internal rollout
– Templates, tools and brand governance
– Internal activation & communicationImpact
– Unified two organizations under one brand
– Established shared identity & direction
– Restored internal pride and cohesion
– Enabled consistent output and collaboration

03. VW CV DIGITAL LEAD AGENCY

FROM CAMPAIGNS TO SYSTEMS.

Defended and retained Volkswagen Commercial Vehicles — and expanded the business to VW & VWN Retail.Won the digital lead agency pitch and built the system behind the work, scaling creative across teams, channels and markets.Scope
– Pitch lead & creative direction
– Campaign & content leadership
– Team & structure development
– Creative discipline leadershipImpact
– Secured multi-year account
– New business: VW & VWN Retail
– Scalable setup across teams
– Growth of in-house production
– New channels: Insta & TikTok
– Integrated output: social to classic

BUILT & LED TO SCALE.

Led a 60+ people creative discipline across Social, Art, Copy and Motion – building structures, aligning teams and embedding AI to scale direction, not just output.I stay close to the people behind the work – building confidence, spotting potential and creating teams that want to win together.Great culture creates great work.

SCALE RELEVANCE.
NOT NOISE.

AI scales execution.
Direction makes it matter.